The universe in which we exist is an ever changing ebb and flow of energies that coalesce into observable patterns of repetition and harmony. By practicing mindfulness one can observe their part in this universal flux and achieve a powerful sense of connection to the whole.

Click / Touch to begin the audio-visual experience.

Flux

*FAKE IT TILL YOU MAKE IT* borrows from the bubbly language and pastel aesthetics of text driven instagram graphics to scrutinize the promotion of wellness, self-care, and confidence on social media.

The piece concentrates on the rhetoric employed in these posts. Persuasive, upbeat, and relentlessly inspirational, there’s a sense of authority embedded in each one. By remixing words and phrases sourced from these types of existing instagram posts, the program generates combinations that mimic their cheerful tone, but range from feeling vaguely familiar to totally absurd. 

Text is wrapped in the sugar cookie aesthetic world of “girl power positive vibes boss babe” kind of media, imitating the graphics designed to catch your eye as you’re scrolling through your feed. Visual variables include the output’s background style, color palette, and layout, as well as other decorative elements such as stars ✹, hearts ♡, flowers ✿, and sparkles ✧ :D

Online, these media objects survive on likes, comments, and shares. *What do I believe?* becomes *What do I want to appear to believe?* Fake it till you make it! Maybe your dream life lives here: In a digital, fantasy world where the algorithm plays god and loving yourself feels like looking into the light of your screen.

ଘ(੭ˊᵕˋ)੭* ੈ✩‧₊♡ ✧･ﾟ: *✧･ﾟ:*ﾟ✧･ﾟ: *✧･ﾟ:*ﾟ✧･ﾟ: ✧･ﾟ: *✧･ﾟ:*ﾟ✧･ﾟ: *✧･ﾟ:*ﾟ✧･ﾟ

FAKE IT TILL YOU MAKE IT

Abstract typographic elements slide together to create new characters. In some compositions, a single character is featured. In others, characters string together to form words and sentences, which the algorithm shapes into often-familiar layouts.

The type designer Gerard Unger said “it is almost impossible to look and read at the same time”. Asemica invites you to look without the burden of legibility.

Created by Emily Edelman, Dima Ofman, and Andrew Badr. Command-S to download a vector file. Live token best viewed in Chrome.

Asemica

Ori is an art series that draws inspiration from paper folding to create deeply abstract and highly contrasting imagery. The loose interpretation of origami dynamics quickly dissolves as physical rules are bent and reimagined.

An artifact of this process is the distinctive fold lines, which symbolize the Yoshizawa-Randlett diagrams that serve as instructions for Origami. The practice of Kirigami (folding and cutting paper) is also represented and is occasionally visible as highly destructured forms.

Contrasting the precision of the folding engine is a spray paint simulation that gives the image its color. Paint is applied with a wandering nozzle, sometimes overflowing past boundaries and dripping downwards. Inspired by the freeform nature of graffiti, the spray paint layers are chaotic and unrefined.

Note: The spray paint simulation may take many seconds to fully render.

After the render is complete, press any key to destroy the artwork.

Screens have been at the heart of art mass production and mass consumption for ages. From screen printing techniques, first developed in China around 1000AD and later popularized in western art culture by e.g. Andy Warhol, to the screens on our devices used to consume both digital art as well as most traditional art we experience in our life.

The "Screens" series is a celebration of modern art. It is inspired by the aesthetics inherent in screen printing along with the compositions and colors of both Bauhaus, Constructivism, and pulp fiction sci-fi covers.

The compositions in "Screens" is based purely on strict geometries and plays with the tension, and symphonies that can be created from combining simple rules. The end result can range from chaotic non-figurative to strongly ordered isometric scenes.

The generative system underlying the rendering mimics the screen printing process by rendering and applying a single color at a time to a master image. Each virtual screen may be more or less aligned with the master, creating a lovely flawed balance to the precision of the rendered geometry.

25% of the proceeds from this project will be donated to Den Blå Planet, The Danish National Aquarium, in support of their work on preserving and restoring marine life and ecology.

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