Marcelo Soria-Rodríguez is an artist and strategist, researching the relationships that span any combination of humans and machines, the spaces for reflection therein and the role of emotions. Failed part-time musician, interested in architecture, neuroscience and education among other things. He has a past in financial corporations, startups and whatnot. His artistic approach typically addresses the evolution of technology and its consequences with regards to our relationship to ourselves and a changing landscape as a result of said evolution. Probing into the what-ifs of translating and projecting the realities of our cognition / being into the machine territory, we might find new perspectives on our own minds, feelings and lives.