sarah

Subscapes

Divisions

Calian

*FAKE IT TILL YOU MAKE IT* borrows from the bubbly language and pastel aesthetics of text driven instagram graphics to scrutinize the promotion of wellness, self-care, and confidence on social media.

The piece concentrates on the rhetoric employed in these posts. Persuasive, upbeat, and relentlessly inspirational, there’s a sense of authority embedded in each one. By remixing words and phrases sourced from these types of existing instagram posts, the program generates combinations that mimic their cheerful tone, but range from feeling vaguely familiar to totally absurd. 

Text is wrapped in the sugar cookie aesthetic world of “girl power positive vibes boss babe” kind of media, imitating the graphics designed to catch your eye as you’re scrolling through your feed. Visual variables include the output’s background style, color palette, and layout, as well as other decorative elements such as stars ✹, hearts ♡, flowers ✿, and sparkles ✧ :D

Online, these media objects survive on likes, comments, and shares. *What do I believe?* becomes *What do I want to appear to believe?* Fake it till you make it! Maybe your dream life lives here: In a digital, fantasy world where the algorithm plays god and loving yourself feels like looking into the light of your screen.

ଘ(੭ˊᵕˋ)੭* ੈ✩‧₊♡ ✧･ﾟ: *✧･ﾟ:*ﾟ✧･ﾟ: *✧･ﾟ:*ﾟ✧･ﾟ: ✧･ﾟ: *✧･ﾟ:*ﾟ✧･ﾟ: *✧･ﾟ:*ﾟ✧･ﾟ

FAKE IT TILL YOU MAKE IT

The Curated Collection includes projects that have been selected by Art Blocks’ Curation Board for their world-class innovation, technical rigor, and aesthetic beauty.

curated

This collection comprises projects screened and selected by Art Blocks and embodies our standards for artistic creativity, conceptual rigor, and technical achievement.

presents

This is the place where we tinker. What lives here is free of theme or architecture but the one common strand is that these projects all grant us delight.

explorations

The Art Blocks × Pace collection includes boundary-pushing generative projects by select Pace artists developed in partnership with Pace Verso.

artblocksxpace

Through an exhibition program that extends across galleries globally, Art Blocks × Bright Moments showcases and launches the work of acclaimed natively generative artists.

sarah

@sross

Art

Company

Learn